The Front Line
As The Front grows...
so does our ability to give back and make a difference in our community
What We're Up to
The Front, previously known as The Body Shop and The Wasatch Front, has been a part of Utah’s climbing community since 1987. Over the last three decades, we’ve gone through big changes such as moving locations to where SLC gym is now, opening up a second location in Ogden, and expanding The Front SLC from a small, 5,000 sqft bouldering gym to a 50,000 sqft gym with rope climbing, bouldering, yoga, training, physical therapy, a gear shop, cafe, and more! However, over the years a one thing has never changed – our love for the outdoors and the community that surrounds us. As our customer-base, reach, and platform has grown, so has our ability to give back and make a difference in our community. That’s what #TheFrontLine is all about, and we hope you will join us.
Impact Coalition
Founded in 2018
The Front started the Impact Coalition in May of 2018 to provide ongoing support for nonprofits that are working hard to make positive impacts in our community. First, we carefully selected four local nonprofits that focus on topics that are close to our hearts. Then, we partnered with our members, who now have the option to donate $1/month or more to one of those amazing organizations. Each year, we match those donations up to $40K! Since it’s creation, our team and members have provided over
$24,000
in support of local nonprofits
Climbing Up for Air
Since 2018
In the Salt Lake Valley, the fight for clean air never stops. Running Up for Air, founded by world-renowned athlete Jared Campbell, has been supporting Breathe Utah since 2012 through a daunting fundraising endurance challenge. In 6 years, the runners of RUFA raised over $36K to improve our air quality! Then The Front proposed that our athletes join the fight in a climbing endurance challenge! Since our partnership in 2018, RUFA and CUFA together has additionally raised over
$53,000
in support of Breathe Utah
Shindig
Since 2015
The Front has a deep appreciation for our trails and the environment that surrounds our beautiful city. We’ve partnered with the Ogden Trails Network for several years to help provide maintenance on many of the climbing access trails, remove graffiti off boulders, prevent erosion, build mountain bike trails, and more! In 2018, we raised over $60k for OTN as a result of the Shindig!