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The Front Line
As The Front grows...
so does our ability to give back and make a difference in our community
What We're Up to
The Front, previously known as The Body Shop and The Wasatch Front, has been a part of the Salt Lake climbing community since 1989. Over the last three decades we’ve gone through big changes, such as moving locations to our current SLC location, opening a second location in Ogden, expanding The Front SLC from a 13,000-square-foot bouldering gym to a 50,000-square-foot gym and opening The Front South Main in Millcreek! However, over the years one thing has never changed: our love for the outdoors and the community that surrounds us. As our customer base, reach and platform have grown, so has our ability to give back and make a difference in our community. That’s what #TheFrontLine is all about! We hope you will join us.
Impact Coalition
Founded in 2018
The Front started the Impact Coalition in May of 2018 to provide ongoing support for nonprofits that are working hard to make positive impacts in our community. First, we carefully selected four local nonprofits that focus on topics that are close to our hearts. Then, we partnered with our members, who now have the option to donate $1/month or more to one of those amazing organizations. Each year, we match those donations up to $40K! Since it’s creation, our team and members have provided over
$90,780
in support of local nonprofits
Climbing Up for Air
Since 2018
In the Salt Lake Valley, the fight for clean air never stops. Running Up for Air, founded by world-renowned athlete Jared Campbell, has been supporting Breathe Utah since 2012 through a daunting fundraising endurance challenge. In 6 years, the runners of RUFA raised over $36K to improve our air quality! Then The Front proposed that our athletes join the fight in a climbing endurance challenge! Since our partnership in 2018, RUFA and CUFA together has additionally raised over
$155,000
in support of Breathe Utah & Utah Clean Energy
Shindig
Since 2015
The Front has a deep appreciation for our trails and the environment that surrounds our beautiful city. We’ve partnered with the Ogden Trails Network for several years to help provide maintenance on many of the climbing access trails, remove graffiti off boulders, prevent erosion, build mountain bike trails and more! In 2018, we raised over $60k for OTN as a result of the Shindig!
$60k raised in 2018
Front Line Committee
Founded in 2020
This committee, made up of Front staff and management, will oversee current and future Inclusion Initiatives and will hold one another accountable for progress on those initiatives, ensuring we see through projects as well as look for new or better ways to be a better ally. A few initiatives this committee will tackle in 2020 include:
« Development of a climbing programs scholarship fund for underserved youth
« Continuation of Black Lives Matter allyship and education initiatives, including hosting more BIPOC speakers and community leaders
« Better immersion into resources provided by our Camber Outdoors corporate partnership, including equity training for our staff and equal opportunity employment and pay
« Continuation of initiatives to hire diverse employees (PLEASE apply!)
Stay tuned for more updates!